Case Study: VinylExpress expands to 5 countries and processes 1.17M+ SKUs with BigCommerce

Vinyl Express converts international buyers with more than 1,177,202 SKUs

Vinyl Express, a Dutch retailer that moved online after a 2016 brand redesign, faced the challenge of selling an enormous and growing catalog of records (over 1.5 million and expanding) while managing highly complex, multi-supplier shipping rules and country-specific payment preferences. The company needed a platform that could handle millions of SKUs, local payment methods like iDEAL, and a complicated global logistics setup without compromising checkout conversion.

By building on BigCommerce with Adyen for payments and ShipperHQ for shipping, Vinyl Express processed 1,177,202 SKUs, expanded into five countries, and used one payment processor to support hundreds of currencies and local payment options. The platform’s scalability and the Stencil design framework also let the team iterate quickly on site design, enabling seamless international growth and connecting 100–150 small record stores to buyers worldwide with clearer shipping costs and smoother checkout.

VinylExpress

Rogier van Genugten

CEO