Case Study: Videcon achieves 217% higher ecommerce conversion with BigCommerce

Videcon boosts ecommerce conversions 217% with BigCommerce

Videcon, a UK-based distributor of security installation products, faced a significant challenge after retiring its outdated ecommerce system, leaving its trade customers without an online ordering channel. They needed a modern B2B platform capable of managing their complex catalog of 40,000 products and integrating seamlessly with their NetSuite ERP. Videcon turned to BigCommerce and its B2B Edition to rebuild its digital purchasing capabilities.

BigCommerce, implemented with help from Agency 51, provided a modern ecommerce foundation with a real-time integration to NetSuite via Google Cloud, synchronizing product data, inventory, and millions of customer-specific price points. This solution delivered a streamlined, self-service experience for trade buyers. The results for Videcon were substantial, including a 217% increase in ecommerce conversion rates, a 93% reduction in customer acquisition costs, and the ability for new customers to be approved and place an order within 20-40 minutes.

Videcon