Case Study: TYLER'S doubles conversion rate and elevates customer experience with BigCommerce

TYLER'S tees up a better customer experience after migrating from Magento

TYLER’S is a Texas specialty retailer founded in 1978 that operates nine stores and manages an expansive catalog of about 60,000 SKUs. The team struggled on Magento with a patchwork of plugins, limited out-of-the-box marketing tools, and time-consuming inventory and drop‑ship logistics across multiple locations, so they needed a simpler platform to improve marketing, product management, and shipping automation.

TYLER’S migrated to BigCommerce and layered in ShipStation, Nextopia, Mailchimp, and Signifyd to enable single‑push product publishing to Facebook/Instagram, granular search/navigation, automated shipping rules, and easier product updates. The move streamlined operations for a small team, improved retargeting and customer experience, and drove a 2x increase in conversion rate.

TYLER'S

Ken Ward

Director of Ecommerce