Case Study: TRUE Linkswear achieves 520% online sales growth with BigCommerce

TRUE Linkswear scores a hole-in-one with BigCommerce

TRUE Linkswear, a Tacoma‑based maker of weather‑ready golf shoes, needed an ecommerce platform that could support fast growth and be managed by its team without heavy coding. After outgrowing Shopify and experiencing usability and reliability problems with Magento — including a sudden outage — the company needed a stable, customizable solution it could deploy quickly.

TRUE Linkswear migrated to BigCommerce (standing up an interim store in 24 hours), built a custom Stencil theme for a polished front end and simpler backend workflows, and leveraged BigCommerce’s analytics dashboard and seamless app integrations for inventory, shipping and operations. The move drove a 520% year‑over‑year increase in online sales, a 55% lift in conversion rate, and now 73% of total sales come from mobile.

TRUE linkswear

Jason Moore

Partner - Creative Development