Case Study: Treadmill.com achieves $500K first-year sales and double-digit margins with BigCommerce

Treadmill.com - Fitness retailer races to huge sales in their first year on Bigcommerce

Treadmill.com is an online fitness retailer that launched to sell heavy, specialty equipment and needed a scalable, easy-to-manage ecommerce platform. The founders rejected Shopify as too limited and Magento as too complex, and they faced unique logistics for shipping 300 lb treadmills plus pressure to improve low industry margins through effective upsells.

They chose BigCommerce with partner Marketing Media for rapid onboarding and custom design, then used the BigCommerce API to integrate BrightPearl for automated shipping/ERP and added apps like SearchSpring and built-in upsell tools. In their first year they made $500,000 in sales, moved margins from single to healthy double digits, recovered $50,000 with the Abandoned Cart Saver, and brought design and development in-house to scale future launches.

Treadmill

Mike Jackness

CEO