Case Study: Tradelink boosts customers, orders, and revenue with BigCommerce

Tradelink Masterfully Adopts New Tools to Modernize Ecommerce

Tradelink, Australia’s oldest plumbing merchant, needed a fast, flexible way to modernize its ecommerce and prove the value of digital across B2B, B2C, and B2G channels. Before BigCommerce, its system had limited ecommerce capability, and the team had just six months to launch a platform that could handle a large product catalog and reflect the in-store experience online.

BigCommerce provided the open API ecommerce platform Tradelink used to create a more connected omnichannel storefront, supported by integrations like Trustpilot, dotdigital, and Klevu. The launch helped Tradelink deliver a stronger digital experience and drive major growth, with BigCommerce contributing to a 346% increase in customers, a 373% increase in orders, and a 338% increase in revenue.

Tradelink

Luke Naish

Executive General Manager