Case Study: Thompson Tee achieves a 94% increase in ROI with BigCommerce

Thompson Tee fits perfectly with new ecommerce platform and experiences a 94% increase in ROI

Thompson Tee, founded by Billy Thompson and Randy Choi, makes sweat-blocking apparel for people with hyperhidrosis and launched online in 2012. As sales grew, the brand outgrew Volusion and then struggled on Magento—constant plugin breakages, security updates and front-end changes demanded a full-time IT effort and diverted resources from running the business.

Thompson Tee replatformed to BigCommerce with support from agency partner Human Marketing and integrated tools like ShipStation, gaining a stable, SEO-friendly environment and smoother app integrations. The move drove a 94% increase in ROI, a 24% rise in conversions, $82,500 in annual cost savings, and freed the team to focus on marketing, mobile optimization and product expansion.

Thompson Tee

Billy Thompson

Co-Founder