Case Study: The Stray Whisker achieves 364% revenue growth with BigCommerce

The Stray Whisker leverages built-in SEO to drive 364% revenue growth

The Stray Whisker, founded by Con Kazantzidis out of his popular "Shave the Man" community, needed a way to turn a passionate niche audience into an ecommerce business without compromising the community feel. The main challenge was launching a storefront that could reach customers globally, rely on organic traffic rather than paid ads, and offer a seamless checkout and product discovery experience on a limited budget.

By building on BigCommerce’s out‑of‑the‑box SEO, native product reviews, analytics and one‑click payment integrations, The Stray Whisker quickly scaled its brand with minimal development work. The store achieved 364% revenue growth, 457% more units sold and a 390% increase in orders, maintaining a conversion rate above 4% while growing largely through organic search.

The Stray Whisker

Con Kazantzidis

Founder