Case Study: The Mountain achieves a 33% month-over-month conversion increase in 30 days with BigCommerce

The Mountain reaches new heights with BigCommerce

The Mountain is an art‑apparel brand founded in the 1970s, famous for its Big Face tees and the viral “Three Wolf Moon” shirt. As the business expanded globally it needed a scalable ecommerce platform and a refreshed brand to deliver consistent art‑driven design, faster site performance, clearer navigation, and better functionality to stay competitive and convert more visitors.

The Mountain replatformed to BigCommerce, launched a redesigned site using the Stencil framework, and leveraged built‑in promotional tools and BigCommerce Insights to personalize offers and guide merchandising. Within 30 days of the rebrand they saw a 33% month‑over‑month increase in conversion rate, supporting strong traffic (1.7M visitors) and fulfillment (50K orders).

The Mountain

Lindsey Reis

Marketing Manager