Case Study: Superdry achieves 146% revenue growth with BigCommerce

Superdry Grows Its Business on BigCommerce without Breaking a Sweat

Superdry, a global apparel brand operating through its distributor Brand Collective in Australia, faced a challenge with its previous UK-based ecommerce platform. They needed to bring operations and development closer to their local team to gain greater control over their online store, marketing, feature execution, and order fulfillment from a local distribution center. To solve this, they chose to migrate to the BigCommerce platform.

BigCommerce provided a familiar and customizable open-SaaS solution that allowed Superdry's team to quickly launch their new site and build custom apps for merchandising and fraud prevention. This solution delivered impressive results: a 97% increase in site visits, a 27% higher conversion rate, a 148% increase in orders, a 146% increase in revenue, and a 135% growth in their customer base. BigCommerce provided the scalable and reliable platform Superdry needed to support its future growth.

Superdry

Brendan Gillen

Brand Collective Ecommerce Manager