Case Study: Solo Stove achieves explosive ecommerce growth (60% traffic, >50% conversion, 57% AOV) with BigCommerce

Solo Stove cooks up big growth with BigCommerce

Solo Stove, founded by brothers Jeff and Spencer Jan, grew from a simple camping-stove idea into a fast-scaling outdoor-lifestyle brand. Rapid product expansion and overwhelming customer demand exposed the limits of their early one-page, form-based site and created a need for a more robust, scalable ecommerce platform with international capabilities and easy storefront management.

Switching to BigCommerce gave Solo Stove an intuitive, customizable store with seamless marketplace integrations (about 30 add-ons), Zonos for real-time currency/translation, and Klaviyo-driven email targeting. The result: traffic up 60% year‑over‑year, conversion rate growth of more than 50% YoY (peaking at 7.5%), average order value up 57% YoY, nearly double the orders versus the prior year, and email now drives roughly 20% of revenue.

Solo Stove

John Merris

Chief Executive Officer