Case Study: SOG Knives achieves 32% revenue growth and faster mobile performance with BigCommerce

SOG Knives Delivers Cutting Edge Ecommerce Experience with BigCommerce and Mercutio

SOG Specialty Knives, a longstanding maker of knives, multi-tools and gear, found its direct‑to‑consumer site on Magento 1 was underperforming: average page loads of 13 seconds, a broken mobile checkout with mobile conversion below 0.2%, poor on‑site search and address verification, hard‑to‑navigate flows, and high hosting and maintenance costs—making the site “almost unshoppable.”

SOG migrated to BigCommerce with agency Mercutio and Contentful, adding apps like Signifyd, Addrexx and Klaviyo to fix fraud, address autocomplete and email automation. The relaunch drove a 32% revenue lift, 184% increase in conversion rate, 4.5x growth in mobile pageviews/sessions, a 2.6x reduction in page load times, a 50% rise in customers using site search, roughly $100K in annualized cost savings, and other gains (Signifyd approvals ~99.8%, 13 new products now account for 15% of site revenue).

SOG Knives

Steve Miller

Director of Ecommerce