Case Study: Silk Road Teas achieves 166% YoY revenue growth and 2x industry conversion rate with BigCommerce

Silk Road Teas achieves 2x industry conversion rate with BigCommerce

Silk Road Teas, a pioneer in importing single‑origin, artisan teas from China to the U.S., moved from hand‑carried sales and wholesale deals (Whole Foods, Dean & DeLuca) to scale its B2C channel. The company needed an ecommerce platform that allowed rich product storytelling, strong SEO, marketing flexibility, and loyalty features to turn niche interest into repeat customers and higher margins.

By choosing BigCommerce for its modular, developer- and marketer‑friendly tools plus one‑click apps like S Loyalty and Fan Builder, Silk Road Teas optimized product pages, recovered abandoned carts, and ran targeted campaigns. Results included 166% year‑over‑year revenue growth, 309% customer growth, 17,000+ orders, a 4.5% conversion rate (about 2x the industry average), a 14% rise in AOV, and 21% more site traffic.

Silk Road Teas

Ned Heagerty

Founder