Case Study: Seriously Silly Socks achieves 50% revenue growth and 60% higher AOV with BigCommerce

Seriously Silly Socks kicks up revenue 50% in one year with BigCommerce

Seriously Silly Socks, founded by Andrew Gill, is a UK niche retailer that grew from Christmas market stalls into an online-only business. The company faced the challenge of reducing dependence on marketplaces (Amazon once accounted for 80% of revenue), improving customer engagement and increasing average order value by driving more direct sales through its own site.

By migrating to BigCommerce and adding integrations like Yotpo (reviews), ChannelUnity (inventory sync), Findify, Springbot and targeted advertising (Google, retargeting, Facebook), the brand built a stronger direct channel and smarter marketing. The results: nearly 50% year-over-year revenue growth, direct sales now account for over 50% of revenue, AOV on the website is almost 60% higher (~$34 vs $21), with a 5.3% conversion rate and a 38% increase in orders.

Seriously Silly Socks

Andrew Gill

Seriously Silly Socks