Case Study: Savannah Bee Company achieves 30% lower cost of ownership and improved site performance with BigCommerce

Savannah Bee creates industry buzz with BigCommerce

Savannah Bee Company, a rapidly growing lifestyle and honey brand founded by Ted Dennard, sells products online, in 13 retail stores and through major retailers. The company struggled with an aging Magento site that was unintuitive, required frequent costly updates, and limited marketing control—making it hard to manage inventory, refresh homepage content, and support omnichannel retailing.

Savannah Bee migrated to BigCommerce for native Springboard Retail integration and easier site management, enabling synced inventory, consistent product data across channels, and new features like InStockNotify and Re:amaze live chat. The move improved site navigation and backend fulfillment, unlocked omnichannel capabilities (gift cards, future loyalty), and delivered measurable results: a 30% decrease in total cost of ownership, a 12% increase in transactions year‑over‑year, plus additional performance gains.

Savannah Bee Company

Andrea Burg

eCommerce Fulfillment Manager