Case Study: Rollie Nation achieves 200% YoY revenue growth with BigCommerce Enterprise

Rollie Nation puts its best foot forward with BigCommerce Enterprise

Rollie Nation is an Australian-founded footwear brand launched by designer Vince Lebon that recently pivoted from wholesale to direct-to-consumer sales. The company faced challenges with online product discovery—multiple sizes and fast-moving inventory forced shoppers to click through several out-of-stock SKUs—and needed a scalable ecommerce platform that combined content and commerce without relying on many third-party apps.

Rollie Nation implemented BigCommerce Enterprise, using its built-in faceted search and product filtering, the Stencil theme framework, and native integrations to speed the site and improve the shopping experience. The result: more than 200% year-over-year revenue growth, a 3.4% increase in conversion rate, a 2.7% increase in average order value, and a scalable platform that supports continued DTC growth.

Rollie Nation

Vince Lebon

Founder, Designer, and CEO