Case Study: Revelry achieves 400% revenue growth with BigCommerce

Revelry's bridesmaid dress business toasts to a 400% increase in revenue on BigCommerce

Revelry, founded by Michelle DeLoach in 2009, designs affordable, designer‑quality bridesmaid dresses and pioneered a home sample box program. After growing from a static webpage and a Google Doc that generated $500K, the company needed a scalable, fast mobile experience and better fulfillment and checkout processes to support rapid growth.

Moving to BigCommerce and the Stencil framework, and integrating partners like ShipperHQ, InStockNotify, ShippingEasy and PayPal/Braintree, gave Revelry faster page loads, seamless social shopping, simplified shipping and lower transaction fees. The result: a 400% revenue increase on BigCommerce, plus a 26% lift in average order value, 56% higher conversion rate and 785% more customers—while enabling easy store management from anywhere.

Revelry

Michelle DeLoach

Owner and Founder