Case Study: Renogy achieves 40% conversion lift and 30% revenue growth with BigCommerce

Renogy energizes new markets with BigCommerce

Renogy is a renewable-energy company that started as a small project to make solar panels more accessible for homes, businesses and recreational vehicles. After initially selling through marketplaces and using Volusion for ecommerce, the team found the platform lacked promotional flexibility and robust analytics, limiting their ability to scale and understand product- and customer-level performance.

Renogy redesigned its site and migrated to BigCommerce for more user-friendly marketing tools, richer visuals, and better analytics; the transition was seamless. Since the switch they’ve seen a 40% increase in conversion rate, 30% increase in revenue and 20% increase in site traffic, with stronger direct-to-consumer growth alongside ongoing B2B sales.

Renogy

Valerie Duong

Marketing Supervisor