Case Study: Regal Fish achieves high-growth B2B and DTC commerce with BigCommerce

Regal Fish grows revenue 25% YTD with BigCommerce

Regal Fish, a UK-based seafood company, faced the challenge of scaling its online business with a legacy website that functioned more as a brochure than a transactional platform. The site lacked native B2B capabilities to support a new wholesale revenue stream and could not handle the complexity of its product catalog. To modernize its operations, Regal Fish turned to the vendor BigCommerce and its B2B Edition product.

BigCommerce provided a single platform to run both direct-to-consumer and B2B channels natively, eliminating the need for a patchwork of third-party apps. The solution included tools for company structures, custom pricing, and salesperson-led workflows. As a result, Regal Fish increased revenue by 27% in 2025 and an additional 25% year-to-date. PayPal, integrated via Braintree, now drives 21% of all transactions, and the company has forged a foundation to become the UK's largest online fishmonger.

Regal Fish