Case Study: Red Apple Fireworks achieves explosive growth in conversions, orders, and revenue with BigCommerce

Red Apple Fireworks Sees Explosive Growth on BigCommerce

Red Apple Fireworks is a family-owned online fireworks retailer led by founder Doug Burda. After launching ecommerce on Magento 2, the team struggled with frequent downtime, security vulnerabilities and time-consuming patchwork that cost revenue and staff hours—prompting a search for a more reliable platform.

Red Apple migrated to BigCommerce (with DigitlHaus handling the redesign and integrations), gaining built-in security, CDN and image optimization, Braintree support, and a rich app ecosystem (Klaviyo, Smile.io, Searchspring, Stamped.io). The move enabled multi-store/warehouse launches and faster site changes, and drove major growth: +133% conversion rate, +533% online orders, +445% gross online revenue, +146% site users and +108% page views (Apr–May 2020 vs Apr–May 2019).

Red Apple Fireworks

Justin Nutzman

Ecommerce Director