Case Study: Precision Camera & Video achieves over 31% MoM online revenue growth with BigCommerce

Precision Camera grows online revenue by more than 31% MoM

Precision Camera, Texas’ largest camera retailer, grew from a 1976 spare-bedroom repair shop into a multi-location business selling new and used cameras, rentals, repairs and classes. As the company expanded to 6,500+ SKUs it needed an ecommerce platform that could handle vast inventory, complex shopping options (pre-orders, in‑store pickup, delivery, discounted shipping), reliable product search and easier order management.

Precision moved to BigCommerce for its customizable backend and frontend, strong keyword-driven search, recommended integrations and responsive support, and added Signifyd for fraud protection. The result: online revenue rose more than 31% month-over-month, with 45% year-over-year revenue growth, a 57% increase in orders YoY and a 25% improvement in conversion rate.

Precision Camera & Video

Sarah Hoffman

Head of Online Sales