Case Study: Plums Lingerie achieves 83% revenue growth and 71% higher conversion with BigCommerce

Plums Lingerie balances form and function with new ecommerce platform and fresh design

Plums Lingerie is a luxury lingerie and loungewear retailer from Jersey that grew from a 2006 brick-and-mortar into a UK ecommerce business. After years of technical problems on Magento—complicated backend, poor inventory management and difficulty supporting large product variants—the team needed a more reliable, customer-friendly platform that could handle a big catalog and an older demographic’s need for clear, simple navigation.

Plums migrated to BigCommerce and worked with agency 5874 to relaunch with a cleaner design and an optimized one‑page checkout. The new platform and UX delivered immediate and sustained gains: first-weekend conversion spiked to about 15%, conversion rate rose 71%, revenue increased 83%, average order value grew 11%, domain authority improved, and the team gained dependable 24‑hour support.

Plums Lingerie

Katherine Salt

Co-Owner