Case Study: Plain Jane achieves 280% YOY revenue growth and $3,500/month cost savings with BigCommerce

Plain Jane Sees Green as Business Grows With BigCommerce

Plain Jane Hemp started in 2018 as a small, vertically integrated CBD brand grown out of a farm and even a converted horse stall. As sales scaled, the founders ran into major limitations on Shopify—restricted payment processors for CBD, hidden transaction fees, and the constant risk of having their store shut down—hindering reliable growth and complex order workflows.

After migrating to BigCommerce and its Enterprise plan, Plain Jane gained broader payment options, integrations (NoFraud, ShippingEasy, Trustpilot), 24/7 support, and platform-driven SEO and analytics. The move cut costs by about $3,500/month, improved order workflows and fraud checks, and helped nearly double the business online—driving a 280% YOY revenue increase and lifting conversion to roughly 6.5%.

Plain Jane

Evan Marshall

Co-Founder and CTO