Case Study: Man Crates achieves explosive growth and higher conversions with BigCommerce

Personality-driven brand turns “no ugly neckties” mantra into booming business with Bigcommerce

Man Crates, launched in 2011 by Jon Beekman and Sam Gong, set out to become the go‑to destination for personality‑driven men’s gifts that avoid “dull” presents like ties and socks. The company needed a fast, reliable ecommerce platform that supported playful merchandising, high availability, and tight integrations with CRM and order‑management systems to speed fulfillment, provide accurate delivery dates, and reduce customer service inquiries.

Man Crates chose BigCommerce for its flexibility, cloud architecture, and API integrations, enabling instant fulfillment notifications, better checkout communications, and continuous site improvements. The result: rapid growth from a two‑person startup to a multi‑center operation, with a 369% increase in monthly visitors, a 203% rise in conversion rate, and a 7.2% lift in average order value.

Man Crates

Sam Gong

Man Crates