Case Study: Perpetual Kid drives higher conversions and revenue with BigCommerce

Online Gift Company Embraces Child’s Play to Win in Business

Perpetual Kid, a unique online gift store, faced significant operational challenges after its original ecommerce platform, Monster Commerce, was acquired. The new ownership led to a deterioration in service, with frequent glitches like merged customer orders and a complete halt in innovation, which threatened the company's customer service and growth. This prompted founders Curt Eastman and Wendy Papula to search for a new, reliable solution, evaluating platforms like Shopify, Volusion, and Magento before selecting BigCommerce.

By migrating to the BigCommerce platform, Perpetual Kid gained access to a stable, flexible, and rapidly innovating ecommerce solution. The built-in functionality and intuitive apps allowed for easy testing of new features without costly development. Key integrations, especially with Facebook Marketplace which now drives 24% of their revenue, were transformative. As a result of implementing BigCommerce, Perpetual Kid achieved a 94% increase in conversion rate, a 220% increase in revenue, and a 154% increase in average order value.

Perpetual Kid

Wendy Papula

Co-founder and Vice President