Case Study: Online Stores achieves 55% revenue growth and 35% higher conversion rate with BigCommerce

Online Empire in the Making with 8 Sites Launched on BigCommerce

Online Stores, the parent company of eight ecommerce brands (including SafetyGirl.com, United-States-Flag.com and LightUp.com) that together sell 40,000+ products to over 400,000 customers a year, faced mounting technical and compliance challenges on Magento 1. The platform was labor-intensive to maintain, caused frequent outages and slow page loads, and was losing vendor support—putting PCI compliance and the company’s ability to scale and launch new sites (including during the COVID-19 surge) at risk.

They migrated all eight stores to BigCommerce, using dedicated implementation and solutions-architecture support to integrate NetSuite, payment fraud tools and custom APIs. The hosted platform delivered stronger performance, reliability and faster development cycles; SafetyGirl.com alone recorded a 55% revenue increase, 35% lift in conversion rate and 41% more transactions in the post-migration period, and the team launched eight sites in five months with no downtime during peak demand.

Online Stores

Crystal Rhome

Director of Technology