Case Study: NaturallyCurly achieves 30% YoY revenue growth, saves 520 hours and gains seamless AS400 integration with BigCommerce

NaturallyCurly saves time, grows revenue with AS400 + BigCommerce

NaturallyCurly, a content + commerce brand for curly hair, needed to scale quickly after being acquired and move fulfillment to the parent company’s AS400 warehouse. Their previous order-transmission solution dropped orders, created communication gaps across systems, and required time-consuming manual work, while limited reporting made it hard to diagnose issues.

BigCommerce partner arizon.digital built a cloud integration using BigCommerce APIs and webhooks to validate, transform and transmit orders as EDI to the AS400, with real-time sync, error reports and a dashboard to reprocess problematic orders. The six-week migration ran with no downtime and produced measurable gains: 65% more orders, 30% revenue growth YoY, 52% more customers YoY, and about 520 hours of manual work saved annually (roughly 10 hours/week).

NaturallyCurly

Jacqueline Cheney

VP of Ecommerce