Case Study: NatoMounts achieves 5% mobile conversion rate with BigCommerce

NatoMounts goes all-in on mobile to achieve 5% mobile conversion rates

NatoMounts, founded by Brandon Chatham, is a tech‑accessory ecommerce business running about 30 BigCommerce stores. With roughly 90% of traffic and 85% of sales coming from mobile, the company’s challenge was to compress the purchase journey and boost mobile conversions so visitors could buy in seconds.

NatoMounts pursued a mobile‑first strategy using BigCommerce’s pre‑optimized templates, rapid A/B testing, and one‑touch payments (PayPal, Amazon Pay, Apple Pay, Stripe) plus ShipStation for same‑day fulfillment. The result: about a 5% mobile conversion rate, over $20M processed through BigCommerce, and fast rollout/duplication of stores for ongoing optimization.

NatoMounts

Brandon Chatham

Founder & CEO