Case Study: Tucker Blair achieves 55% increase in monthly sales and 50% less site maintenance with BigCommerce

Moving to Bigcommerce reduces site maintenance time by 50% while driving higher conversion and sales

Tucker Blair, a growing men’s lifestyle brand known for handmade needlepoint accessories, struggled to scale on a cumbersome Magento store that was difficult to manage and didn’t integrate well with critical business apps. The team needed to streamline operations and free time to focus on brand-building and product innovation.

By moving to BigCommerce, Tucker Blair gained a simpler admin, seamless integrations with payments, accounting and their 3PL, and automated order workflows—cutting site maintenance time by 50%. The platform also drove a 75% improvement in online conversion and a 55% increase in monthly sales, letting the team concentrate on customer experience and growth.

Tucker Blair

Matthew Tara

CEO