Case Study: TwirlyGirl achieves 64% year-over-year sales growth with BigCommerce

Moving to Bigcommerce increases Monthly revenue by 51% throught ecommerce consultations and seamless integrations

TwirlyGirl, founded in 2007 by Cynthia Jamin to make ultra‑soft dresses for kids, grew from a home sewing business into an online retailer but struggled with platforms that couldn’t scale. The Jamins needed a final ecommerce solution that supported retail and wholesale in one cart, offered enterprise integrations (QuickBooks, MailChimp, ShippingEasy), reliable 24/7 support, and professional migration and consulting services.

BigCommerce handled the migration, delivered a refreshed site and seamless integrations, and provided ongoing expert consultations for SEO, PPC, email and more—letting TwirlyGirl focus on marketing and growth. The results: a 43% increase in monthly transactions, 51% increase in monthly revenue, and 64% year‑over‑year sales growth.

TwirlyGirl

Cynthia Jamin

CDO