Case Study: Bottle Breacher achieves 100% uptime and 260% conversion increase with BigCommerce

Moving to Bigcommerce Enterprice eliminated downtime and significantly streamlined operations

Bottle Breacher, a maker of bottle openers crafted from 50‑caliber ammunition, exploded after a Shark Tank appearance but was plagued by weekly WooCommerce outages — including two catastrophic crashes during airings — which cost them $250K in lost sales, forced Jen Crane to spend 40% of her time troubleshooting, and incurred $3,000+ per month in developer fees.

Following recommendations from other Shark Tank companies, they moved to BigCommerce Enterprise, gaining reliable uptime (100% during their next airing and able to handle 20,000 hits/second), bringing site management in‑house, and benefiting from dedicated account support. Since the switch, conversion climbed from 2.2% to 8% (a 260% increase), average order value rose 30%, troubleshooting time fell 40%, and monthly developer costs were eliminated.

Bottle Breacher

Jen Crane

President