Case Study: Lyre’s (non‑alcoholic spirits brand) achieves 226% revenue growth and global multi‑store expansion with BigCommerce

Lyre’s Success Not Mimicked but Realized with BigCommerce

Lyre’s Spirit Co., founded in 2019, makes award‑winning non‑alcoholic spirits sold in dozens of countries and needed an ecommerce platform that could scale quickly and affordably to support multi‑language, multi‑currency storefronts, localized payments and logistics, and personalized customer experiences. With guidance from agency Moustache Republic, Lyre’s sought a flexible, SaaS plug‑and‑play solution to accelerate global expansion without heavy development overhead.

Lyre’s implemented BigCommerce with a suite of integrations (Weglot, dotdigital, Yotpo, ShipStation, TaxJar, Power BI, etc.), enabling easy multi‑store setup, marketing automation and clear business analytics. The result: rapid expansion to 22 storefronts and dramatic performance gains — conversion rate +191%, orders +184%, revenue +226% (Jan–May 2021 vs. 2020), plus major email growth and higher email‑driven revenue.

Lyre’s

Carl Hartmann

Co-Founder and Director