Case Study: Kigurumi Shop achieves reliable, automated ecommerce growth with BigCommerce

Kigurumi Shop dresses ecommerce site for success with BigCommerce

Kigurumi Shop, a Los Angeles‑based retailer and North American distributor of SAZAC kigurumi founded in 2011, grew rapidly as demand for its novelty loungewear rose. The company faced platform limitations and a critical outage—its previous provider’s generic mobile experience and a >24‑hour downtime during the busiest month—so it needed a more reliable, ecommerce‑focused solution.

Kigurumi Shop migrated to BigCommerce using a catalog transfer service and a recommended designer, then integrated apps like InStockNotify and ShipStation to streamline operations. The move reduced cart abandonment by 17%, lifted average order value by 3.25%, supported about 1 million site visits in 2017, and delivered reliable, low‑maintenance storefront management so the team could focus on branding and growth.

Kigurumi Shop

Shoko Mimura

Owner