Case Study: Kidstuff achieves $200,000 in one day and 55% YoY revenue growth with BigCommerce

Kidstuff ditches Magento technical debt and plays better with BigCommerce

Kidstuff, a long-established Australian children’s toy retailer with more than 55 stores, faced a brittle Magento setup: heavily patched code, growing technical debt, and a PayPal incompatibility that limited future improvements and threatened online sales as the business rapidly expanded.

Working with Randem Media, Kidstuff migrated to BigCommerce in seven weeks, using its open APIs and integrations (PayPal, Shippit, StoreMapper, zipPay, Microsoft Navision) to simplify operations. The move cut merchandising time by 73% and maintenance costs by 21%, supported 55% year‑over‑year revenue growth, enabled selling over $200K in one day, and scaled traffic from 15 orders/day to 1,400 in seven hours with no downtime.

Kidstuff

Myles Fleming

Business Manager of Operations, IT and Marketing