Case Study: Kettlebell Kings doubles revenue and boosts conversions with BigCommerce

Kettlebell Kings lifts revenue and conversions with BigCommerce

Kettlebell Kings, founded in 2013 by Jay Perkins, is a direct-to-consumer retailer of high-end kettlebells that needed to build a distinctive brand, improve site performance and mobile experience, boost conversions, and better manage inventory and shipping margins while competing with marketplaces like Amazon.

By migrating to BigCommerce and using the Stencil/AMP framework, BigCommerce Insights, integrations like SKULabs and AfterShip, Google Reviews, and a content-driven marketing approach with free-shipping strategy, the company improved site speed, SEO, order workflows and inventory planning. The results: sales have doubled year-over-year, traffic has doubled, conversion rate more than doubled (from ~1.2% to ~2.5%), and the business is on track for about $2M in sales.

Kettlebell Kings

Jay Perkins