Case Study: Jeep People achieves 3× revenue growth and 30% higher AOV with BigCommerce

Jeep People drives triple its revenue with BigCommerce at the wheel

Jeep People is an aftermarket Jeep parts retailer founded by Taylor Pierce and Matt Druey that grew rapidly from a social-first brand into a high-volume ecommerce business. As SKUs, product variants and order volume increased, Shopify’s platform limitations — including convoluted workarounds for product options, fragile coupon/wholesale workflows and intermittent downtime — began to impede growth and reduce conversions.

After migrating to BigCommerce and redesigning the site with Cart Designers (and adding Rivet Works for user-generated visuals), Jeep People implemented scalable catalog management, native B2B pricing and more reliable uptime. The move drove a threefold revenue increase in just over a year, a ~30% rise in average order value, a 50% increase in time on site, and improved SEO and conversion rates.

Jeep People

Taylor Pierce

CEO