Case Study: Indigo Fragrance boosts conversions and saves time with BigCommerce

Indigo Fragrance boosts conversions 6.3% with BigCommerce

Indigo Fragrance, a provider of fragrance oils, faced significant challenges after outgrowing its initial ecommerce platform. The company's rapid growth, especially during the pandemic, was hindered by manual processes, a complex product catalog, poor site performance, and a platform that could not support its hybrid B2B and B2C audience. Needing a more flexible and scalable solution, Indigo Fragrance turned to BigCommerce for a new foundation.

By migrating to BigCommerce and implementing BigCommerce Payments, the vendor provided a streamlined and efficient solution. The results were immediate and impactful: Indigo Fragrance achieved a 6.3% increase in conversion rate, saved 5-10 hours per week on manual tasks, and launched its new site in just 2-3 weeks. BigCommerce enabled a faster, smoother customer experience and provided the scalability needed for continued growth.