Case Study: Howards Storage World achieves 149% more users, 38% revenue growth and 44% higher conversion rate with BigCommerce

Howards Storage World - An Australian Retail Company that Helps to Keep Homes and Workplaces Organized and Decluttered

Howards Storage World is an Australian retail chain (originating in the 1970s) that sells storage and organization solutions across 30+ stores and an extensive online catalog of 2,000+ products (nearly 4,000 SKUs). Their legacy bespoke ecommerce platform was restrictive—poor search and SEO, limited integrations, no cloud hosting, and difficult maintenance—so the business needed to modernize, unify ERP/POS and rewards systems, and scale to support growing online demand.

Working with Amblique, Howards replatformed to BigCommerce and deployed tools like Jasper PIM, Shogun, ShipperHQ, StarShipIt, Re:amaze and others to enable richer content, better navigation (mega-menu), consolidated wishlists and a connected rewards experience. The new platform launched in under six months, is easier for a small team to maintain, and delivered strong results: 149% more users, 38% increase in revenue and a 44% uplift in conversion rate.

Howards Storage World

Henry Uen

Chief Operating and Financial Officer