Case Study: Hincapie Sportswear achieves scalable ecommerce growth with BigCommerce

How the cycling company utilizes BigCommerce to seamlessly run its site while focusing on B2B partnerships

Hincapie Sportswear, a cycling apparel company, faced a challenge when their custom-built ecommerce platform became unsupported after its developer left the company. They needed a new, non-custom solution that could integrate seamlessly with their NetSuite ERP system. This led them to evaluate several platforms, including Shopify, before selecting BigCommerce.

BigCommerce provided the integrated NetSuite functionality Hincapie required, along with extensive built-in features that eliminated the need for numerous third-party add-ons. Partnering with Adept Marketing, Hincapie implemented a seamless WordPress and BigCommerce redesign. The results were significant, including a 123% increase in custom apparel lead generation, a 67% increase in revenue, a 19% increase in conversion rate, and a 103% rise in unique users since the site launch. The BigCommerce platform's ease of use also freed up time for the team to focus on growing their wholesale business.

Hincapie Sportswear

Taylor Vandiver

Creative Director