Case Study: Spectrum Audio achieves double revenue and launches QuoteNinja app with BigCommerce

How one merchant’s switch to BigCommerce improved his bottom line and introduced a brand new revenue stream

Spectrum Audio, a professional audio retailer bought by ecommerce entrepreneur John McCann in 2014, was weighed down by inefficient technology and high Magento-related overhead and development costs that kept the team from focusing on growth. Frequent developer fixes, server costs and platform instability limited sales and operational efficiency.

Moving to BigCommerce Enterprise cut operating costs (about $20,000 saved per year), improved site speed and built‑in SEO, and helped double revenue in the first year while boosting conversion ~40% and average order value ~95%. McCann also used BigCommerce’s API to build a quoting app (QuoteNinja) in days, launched it in the BigCommerce App Store, and turned that custom solution into a profitable new revenue stream.

Spectrum Audio

John McCann

CEO