Case Study: LA Police Gear achieves 60% reduction in total cost of ownership and 21% revenue growth with BigCommerce

How a tactical gear company exploded in sales and saved big by switching from Magento to BigCommerce

LA Police Gear, founded by Sean Frank to provide affordable, reliable duty and tactical gear, grew from an eBay seller into a major online retailer with its own LAPG brand (30–40% of sales). Rapid expansion exposed ecommerce problems: their legacy platform couldn't scale, and a 2017 move to Magento brought frequent downtime, high licensing and developer costs, fragile extensions, and poor support—undercutting growth and customer experience.

A year after the Magento launch they migrated to BigCommerce, which offered native features, robust APIs for ERP integration, reliable extensions (like ShipperHQ), and a dedicated implementation manager—reducing the need for costly apps and developer time. The switch delivered measurable returns: 60% lower total cost of ownership and a 21% increase in both revenue and new site users (Aug 2019–Apr 2020), plus far better stability during peak shopping periods and faster product expansion.

LA Police Gear

Mark Hedman

Chief Executive Officer