Case Study: Ideal Drape Makers achieves 41% revenue growth and 318% conversion lift with BigCommerce

How a home and garden retailer saw a 41% increase in growth by switching to BigCommerce

Ideal Drape Makers is a small, family-run home and garden fabric retailer that outgrew a static Wix site and found Shopify unable to meet its needs. With a tight budget, a half-dozen staff, and a rapidly expanding catalog (approaching 60,000 SKUs), the company needed stronger built-in ecommerce features—especially fast faceted search, customer segmentation, and international pricing—to give shoppers a usable way to find and buy fabrics.

Moving to BigCommerce solved those problems with native faceted search, customer groups and cart-level discounts, automatic geo-currency, and easy Zapier integrations to Pipedrive and SMS notifications, plus 24/7 support. The platform boost helped drive a 41% increase in revenue, a 318% rise in conversion rate, growth to roughly 57,950 SKUs (and counting), and contributed to winning Best of Houzz Service awards two years running.

Ideal Drape Makers

Nancy Vamvakas

Owner