Case Study: Dress Up achieves 150% online revenue growth with BigCommerce

How a couple’s weekend activity turned into 19 brick-and-mortar stores and their own online boutique

Dress Up, a women's fashion retailer with 19 brick-and-mortar stores, faced significant operational challenges due to its rapid growth. Their previous ecommerce platform, Shopify, required numerous apps that did not integrate well, leading to frequent and costly inventory syncing errors between their online and physical stores. This poor inventory management directly impacted the customer experience with incorrect stock availability. Dress Up needed a more cohesive and scalable technological solution, which led them to the vendor BigCommerce.

By switching to BigCommerce, Dress Up gained a platform with superior API integrations that seamlessly synced their entire inventory system. This eliminated the need for dozens of third-party apps and provided a single, unified system to manage both online and in-store operations. The results were impressive: BigCommerce helped Drive Up achieve a 150% increase in site revenue, a 148% increase in conversion rate and a 46% increase in site traffic. Most significantly, their online share of total company revenue grew from 10% to 29%.

Dress Up

Derrick Case

Chief Executive Officer