Case Study: Henna Caravan achieves 2X conversion rate with BigCommerce

Henna Caravan finds Magento reprieve with BigCommerce, hits 2X conversion rate in 3 weeks

Henna Caravan, a small business selling henna products and education, faced significant challenges with a failed Magento website build that took years and tens of thousands of dollars without a functional site ever being delivered. The complex project was fraught with developer issues, and the final platform was too expensive and unintuitive for their needs. They sought a new ecommerce solution that could handle their complex product variants and also serve as a content management system, which led them to the vendor BigCommerce.

With the help of BigCommerce and its recommended agency partners, Henna Caravan launched a new, fully customized site in just three months and under budget. Results were immediate, with the business achieving a 2x conversion rate within three weeks of launch. The BigCommerce platform provided out-of-the-box features like abandoned cart saver and integrated payments, which streamlined operations and drove significant new revenue, especially during their busiest season.

Henna Caravan

Jessica McQueen

Founder