Case Study: Group Publishing achieves 40-50% online revenue growth with BigCommerce

Group Publishing grows online revenue 40-50% with BigCommerce

Group Publishing, a provider of church curriculum and resources, faced the challenge of needing a new ecommerce platform that could support the unique purchasing structure of its church customers, who operate with multiple buyers under a single account. Their previous platform had reached end of life, forcing them to find a solution that could handle both B2B church buying and direct-to-consumer sales. They turned to BigCommerce for its B2B Edition.

BigCommerce implemented its B2B Edition to create multi-user church accounts and integrated the platform with Group Publishing's existing NetSuite operations using APIs. This solution provided the necessary flexibility, including delayed payment capture to align with the company's fulfillment workflow. As a result, Group Publishing saw a 40-50% increase in online revenue since migrating to BigCommerce, with ecommerce becoming their primary growth engine.

Group Publishing