Case Study: Freund Container & Supply achieves 27% conversion lift and simplified B2B operations with BigCommerce

Freund Container simplifies B2B complexity on top of BigCommerce APIs

Freund Container, a family‑run packaging company since 1938 that now sells glass and plastic containers to a wide range of B2B customers, faced growing ecommerce complexity—specialized item attributes, custom inputs, ERP integration with an IBM i‑Series mainframe, custom shipping and drop‑shipping across 200+ vendor locations. After evaluating platforms (including Magento and WebSphere) they chose BigCommerce and partnered with Americaneagle.com to deliver on‑premise‑style customizations via BigCommerce’s open APIs.

Using BigCommerce and Americaneagle’s integrations they connected the store to their proprietary ERP, passed cart and account data in real time, exposed credit limits and balances to customers, and implemented custom shipping and product workflows. The result: a 27% year‑over‑year conversion lift, 21% more time on site, a 2,696% increase in web leads, improved UX, higher orders and revenue, and faster, more cost‑effective B2B operations.

Freund Container & Supply

Chris Hiller

General Manager