Case Study: Four Pillars Gin achieves 79% higher conversion rate and 152% more transactions with BigCommerce

Four Pillars Gin Spirits Lifted with BigCommerce

Four Pillars Gin is an award‑winning Australian craft distillery founded in 2013 that needed its ecommerce presence to reflect its storytelling and tasting‑room brand experience. After launching digitally on Pozible and later running a brittle Umbraco/Tea Commerce stack that hampered fulfillment and growth, the team recognized their platform was limiting long‑term opportunity and immersion in the brand.

They rebuilt on a headless architecture using BigCommerce for transactions with a WordPress/VueJS front end and integrated APIs (ERP, logistics, CRM, booking) so commerce and storytelling work together. The new site, built by Overdose, stabilized peak traffic and connected online/offline experiences—driving a 22% increase in organic traffic, a 79% lift in conversion rate and a 152% jump in transactions—while enabling features like gift vouchers and future same‑day/click‑and‑collect plans.

Four Pillars Gin

Matt Jones

Co-Founder and Brand Director