Case Study: Flash Tattoos achieves a 1,000% sales surge and 100% site uptime during Beyoncé launch with BigCommerce

Flash Tattoos counts on BigCommerce for a major launch

Flash Tattoos, a jewelry‑inspired temporary tattoo brand founded in 2013, built rapid global demand through social media and influencer buzz and landed a high‑profile collaboration with Beyoncé. Facing an anticipated surge in traffic and orders for the celebrity collection, the team needed a reliable, scalable e‑commerce platform and a site that could stay online under extreme load.

After migrating to BigCommerce in 2014 and coordinating closely with their support team, Flash Tattoos launched the Beyoncé collection with flawless technical performance. The site handled a 1,100% traffic spike in the first 24 hours, delivered roughly a 1,000% increase in sales during the launch, maintained 100% uptime, and sustained strong year‑over‑year growth thereafter.

Flash Tattoos

Kirsten Stoddard

Marketing Manager