Case Study: Enjuku Racing achieves increased revenue and 2,196 hours saved with BigCommerce Enterprise

Enjuku Racing High Octane Racing parts

Enjuku Racing, a high-performance auto parts retailer led by president Ken Harrison, was weighed down by a self‑hosted Magento setup that required constant developer oversight. Complex site management, manual product updates and order processing, and a need for QuickBooks integration drained leadership and staff time and limited focus on marketing and growth.

After migrating to BigCommerce Enterprise’s hosted SaaS and using improved import/export tools, automated QuickBooks integration, abandoned-cart recovery, upsell features and proactive account management, Enjuku doubled conversion rates, increased orders processed per employee per hour from 7.5 to over 400, recovered $425K in abandoned sales in eight months, added $30K/month in upsells, and reclaimed 2,196 hours of company time (including 156 hours for the president).

Enjuku Racing

Ken Harrison

President