Case Study: DLT Trading achieves 48% revenue growth after migrating from Yahoo Stores with BigCommerce

DLT Trading finds a new edge and grows 48% after migration from Yahoo Stores

DLT Trading, a cutlery retailer founded in the late 1990s, outgrew its legacy Yahoo Stores platform after acquiring Oregon Knife Shop. The team faced product management limits, poor support, and a need for greater scale—while evaluating alternatives like Magento and Shopify, they found pricing, hosting complexity, and SKU limits unsuitable for their 10,000+ product catalog.

DLT migrated to BigCommerce with partner EYStudios, using bulk import, custom design wireframes, and integrations including ShipStation, Groove, and Smile.io to streamline operations and loyalty. The modern platform and tools drove a 48% increase in revenue, 48% more orders, and a 49% lift in conversion rate.

DLT Trading

Paul Edgette

Manager